Holiday Sweater

The Christmas sweater is usually a symbol of the time of year when everyone can relax.

 

Unless you are an athlete. You are committed to working hard, even while on vacation. And to celebrate these holiday sweats, Gatorade created custom sweaters for the holiday.

 

If you’ve sacrificed your holiday season to exercise, from professionals to sweaty selfies to amateurs on social media, we’ve created exclusive sweaters to send to them. Ultimately, we hijacked the Christmas sweater and made it a symbol of pride for those who sweated the most this season.

  • Role:

    Art Direction + Head of Art

    Thanks to:

    Renato Fernandez / Mark Peters / Doug Menezes / Suzanne Sherwood / Eron “Eza” Broughton / Pedro Pastel & Besouro