Make your rival your fuel

Gatorade knows that, whether you’re a young athlete or a member of the Hall of Fame, nothing improves your game like the love / hate relationship between you and your rival. Starring the defensive side of the Houston Texans, J.J. Watt and other rival athlete pairs such as legendary rivals Larry Bird and Magic Johnson, we created a story about the power of rivalry in the sport. The campaign is about the importance of having someone committed to kick your ass, make your life hell and take you to another level. Working with the biggest real rivals at all levels of the sport, our campaign inspired athletes and non-athletes to find their own rival and improve their game.

  • Role:

    Art Director

    Thanks to:

    Renato Fernandez / Mark Peters / Doug Menezes / Paulo Cruz / Adam Aceino